Redesigning Experience for India's first Anti-Cyber Scam App
Redesigning Experience for India's first Anti-Cyber Scam App
Redesigning Experience for India's first Anti-Cyber Scam App
B2C
B2C
Domain
Domain
8 Months
8 Months
Duration
Duration
100+
100+
Screens Delivered
Screens Delivered
Context and Background
Context and Background
Context and Background
CYBX (63 SATS) is the world's first cybersecurity B2C platform protecting everyday users against cyber fraud. It brings together fraud protection, insurance coverage, device health monitoring, and real time security features into a single mobile experience, making cybersecurity accessible to consumers who have never had meaningful protection before.
CYBX (63 SATS) is the world's first cybersecurity B2C platform protecting everyday users against cyber fraud. It brings together fraud protection, insurance coverage, device health monitoring, and real time security features into a single mobile experience, making cybersecurity accessible to consumers who have never had meaningful protection before.
CYBX (63 SATS) is the world's first cybersecurity B2C platform protecting everyday users against cyber fraud. It brings together fraud protection, insurance coverage, device health monitoring, and real time security features into a single mobile experience, making cybersecurity accessible to consumers who have never had meaningful protection before.
I was involved from the ground up, taking the product from it's earliest stage to a structured, shippable experience. My work involved everything from the ideation to the final stage including wireframes, information architecture, design system setup, gamification, and a lot more along with leading a team of interns through execution.
I was involved from the ground up, taking the product from it's earliest stage to a structured, shippable experience. My work involved everything from the ideation to the final stage including wireframes, information architecture, design system setup, gamification, and a lot more along with leading a team of interns through execution.
I was involved from the ground up, taking the product from it's earliest stage to a structured, shippable experience. My work involved everything from the ideation to the final stage including wireframes, information architecture, design system setup, gamification, and a lot more along with leading a team of interns through execution.
About the Project
About the Project
About the Project
Most consumers don't know they've been compromised until it's too late. CYBX (63 SATS) was designed to change that, giving everyday users visibility into their security through device health monitoring, data breach alerts, and a personal Safety Score that reflects their overall protection across security, insurance, and daily activity.
Most consumers don't know they've been compromised until it's too late. CYBX (63 SATS) was designed to change that, giving everyday users visibility into their security through device health monitoring, data breach alerts, and a personal Safety Score that reflects their overall protection across security, insurance, and daily activity.
Most consumers don't know they've been compromised until it's too late. CYBX (63 SATS) was designed to change that, giving everyday users visibility into their security through device health monitoring, data breach alerts, and a personal Safety Score that reflects their overall protection across security, insurance, and daily activity.
Beyond monitoring, the platform intercepts fraud at the moment it happens, verifying UPI payment QR codes, detecting phishing links, and adding transparency to phone calls. It's a product that doesn't just protect users in the background; it actively involves them in their own security.
Beyond monitoring, the platform intercepts fraud at the moment it happens, verifying UPI payment QR codes, detecting phishing links, and adding transparency to phone calls. It's a product that doesn't just protect users in the background; it actively involves them in their own security.
Beyond monitoring, the platform intercepts fraud at the moment it happens, verifying UPI payment QR codes, detecting phishing links, and adding transparency to phone calls. It's a product that doesn't just protect users in the background; it actively involves them in their own security.
My Deliverables
My Deliverables
My Deliverables
Brought in at the earliest stage of the project, I shaped it into a fully functional Application.
Brought in at the earliest stage of the project, I shaped it into a fully functional Application.
Brought in at the earliest stage of the project, I shaped it into a fully functional Application.
Led the end-to-end design foundation starting from research, information architecture, wireframes, and setting up a comprehensive design system from scratch.
Led the end-to-end design foundation starting from research, information architecture, wireframes, and setting up a comprehensive design system from scratch.
Led the end-to-end design foundation starting from research, information architecture, wireframes, and setting up a comprehensive design system from scratch.
Designed the gamification layer, tying engagement mechanics to the user's safety score to drive daily habit formation.
Designed the gamification layer, tying engagement mechanics to the user's safety score to drive daily habit formation.
Designed the gamification layer, tying engagement mechanics to the user's safety score to drive daily habit formation.
Over time my role evolved from being a sole designer to a leader to Guide two Trainees through the UI execution, directing how to approach and solve problems.
Over time my role evolved from being a sole designer to a leader to Guide two Trainees through the UI execution, directing how to approach and solve problems.
Over time my role evolved from being a sole designer to a leader to Guide two Trainees through the UI execution, directing how to approach and solve problems.
Most recently, worked on the secure messaging experience and the website.
Most recently, worked on the secure messaging experience and the website.
Most recently, worked on the secure messaging experience and the website.
Learning Outcomes
Learning Outcomes
Learning Outcomes
Gained a strong understanding of the cybersecurity domain and how B2C users perceive and respond to risk.
Gained a strong understanding of the cybersecurity domain and how B2C users perceive and respond to risk.
Developed the ability to work across functions, collaborating closely with PMs, the CTO, and developers at different stages of the project.
Developed the ability to work across functions, collaborating closely with PMs, the CTO, and developers at different stages of the project.
Learned how to manage and guide designers, knowing when to step in and guide and when to let them work through problems and self ideate .
Learned how to manage and guide designers, knowing when to step in and guide and when to let them work through problems and self ideate .
Developed the ability to work across functions, collaborating closely with PMs, the CTO, and developers at different stages of the project. Strengthened the ability to break down complex, ambiguous problems into smaller, actionable pieces.
Developed the ability to work across functions, collaborating closely with PMs, the CTO, and developers at different stages of the project. Strengthened the ability to break down complex, ambiguous problems into smaller, actionable pieces.
Further project details cannot be disclosed due to confidentiality obligations under a signed Non-Disclosure Agreement (NDA).